Six Must-Have Features For Successful E-Commerce Websites

The rise of e-commerce has spawned a multi-billion dollar industry. Most successful e-commerce websites have many common elements to attract more visitors.

Believe it or not, the internet is filled with stores and mass retailers. Today, small businesses can shine more than ever. With a well-designed e-commerce site, you can share your brand vision, highlight the role of your business, and how your specialization in a given field is better than the competition.

Generally, e-Commerce websites draw web customers, and they are ready to struggle for every one of them. Nowadays, you can’t say that online shopping is aimed at a small audience anymore.

If you’re looking to launch your e-commerce site, or improve your existing e-commerce experience, read the top essentials of any successful e-commerce site in this post.

So are you ready to get a piece of the action to make your website shine?

Running a Good E-commerce Website?

There are no universal design options or features that guarantee the popularity of your e-Commerce store. Still, several components and even desirable things shouldn’t be ignored when creating an online shop.

E-commerce design has unlimited customizing options, and you don’t need to follow any specific philosophy to create an incredible online store.

Click here: Getting Started with WooCommerce – A Quick Guide

User-Friendly Navigation

A good customer experience should be one of your top priorities when creating an e-commerce website. If users can quickly find what they need, they are more likely to leave a website and less likely to stay and make a purchase.

User-friendly navigation is one of the essential features of an e-Commerce website. For excellent UX design, clear menus allow users to browse categories quickly and easily. Make sure these menus are easy to find, such as at the top of every page. You can also let users sort and filter products by size, price, style, and other characteristics. The features you include in your e-commerce design depend on your products and the important attributes to your customers.

Let’s take the example of Amazon, the most powerful e-commerce platform in the world.

Why do people love shopping on Amazon?

Because it has pretty much everything and also has an incredibly easy-to-use website, the key feature of a good web store is easy to use and pleasant to look at. The website design should be straightforward so that if a user visits your website, they can effortlessly find what they are looking for.

Click here: Ten Essential WooCommerce Security Tips To Keep Your Online Store Safe

Mobile Optimization

5 to 10 years ago, mobile e-commerce sales were a distant second to orders placed on a desktop or laptop. Today, more purchases are being made through smartphones and tablets, making mobile engagement a top trend for 2022. As mobile commerce is growing fast, it’s vital to ensure that your site is optimized for mobile viewing.

If your e-commerce design doesn’t work on different screen sizes, you’re more likely to lose potential sales. For example, if your website is not optimized for mobile, text in images may be perfectly legible on a computer but too small for users to read if they’re visiting on their phone.

When creating an e-Commerce store, focus on a responsive design. Fortunately, many website builders have the tools to test and improve mobile website designs. To ensure there are no adverse effects on a particular device, visit your site on a few different mobile devices after making changes.

Businesses adapting mCommerce are reaping the rewards, while those who haven’t yet invested in this area are missing out on a growing component of the customer base.

Click here: How to Secure Your E-Commerce Website (GUIDE)

Detailed Product Information

This might sound a bit obvious; you should write a precise and accurate product description so that buyers would be able to purchase from your online store. Remember that in online stores, those descriptions act as your sales staff. Therefore it needs to be informative and set the right tone for your audience.

You can add a FAQ section where potential customers can erase their doubts or worry about your products.

Capture your audience’s attention by being a little creative with your product description. Ask yourself, how could the description benefit your customers? Will it make them safe? Productive, save their time or money?

Here are several tips to help you write informative and compelling product descriptions that sell:

  • Write a unique description for each product you’re selling. This is also important for search engines like Google that don’t like duplicate content.
  • Always keep in mind your target audience when writing the description. Is your audience young or older? Would they like wittier or generic descriptions? How will you portray your brand? The words and the tone you use should resonate with your target audience.
  • Make sure to write enough details about each product. You can write about “how to use,” “what are the benefits,” and “how your product will be the solution to their problem.”
  • Avoid spelling and grammatical errors, which would make your website look unprofessional.

Easy and Quick Checkout

When your customer is about to purchase and set to the checkout, you’ve done almost all of your work in making the sale. The last thing you want is to ensure there aren’t any obstacles for your customers to complete their purchases. The best way to achieve this is to make your checkout process as easy and quick as possible.

Few checkout issues can have a consistent impact on your sales. The best way to ensure the higher conversion is to keep a persistent cart for users across multiple visits. If visitors add something to their cart, it should remain there the next time they visit your site. Without a persistent cart, they will have to find the product and go through all the processes again to initiate checkout, which might make them leave without making a purchase.

Payment method is another barrier for potential customers. Vendors should make an effort to cover all the popular payment options. Mobile customers should be able to pay through mobile apps like Google Pay and Apple Pay to minimize friction.

Lastly, vendors should ensure their visitors can complete the purchase efficiently, even without creating an account. You can ask visitors to sign up or even offer a discount or any deal in exchange, but buyers who are not interested should be able to skip and complete the process without registering an account.

Click here: E-Commerce and E-Business – Another Layer of Hosting

Customer Testimonials

Including good customer reviews and testimonials is a great way to increase buyers’ trust and integrate with social media. As in online shopping, customers don’t have the opportunity to touch the product, so providing reviews and testimonials helps them decrease their anxiety and overcome the fear of online purchases.

The majority of buyers trust other people more than the brand. That is why social proof is essential for pushing potential customers closer to the checkout page.

To collect feedback, encourage customers to write about their experience with your store and the products they purchased and integrate social media comments on your products and pages.

Calls to Action

Getting users to visit your website is a significant first step, but you must keep them motivated to make an order. Calls to action CTAs are critical for directing users’ actions and optimizing user experience.

One of the easiest ways to engage with the visitors is to get their contact information. If they don’t purchase anything on the first visit, you can contact them later and potentially bring them back to your website.

E-Commerce websites often provide small encouragement to increase their conversion rate. For example, you can display a call to action that offers visitors a discount code or coupon on their first order when they provide their contact information.

You can also connect with your visitors through social media. Many e-commerce website builders have templates with built-in social media buttons that help users direct your social media profile from your website. Users who spend more time on your website and take more actions before leaving are more likely to buy something.

Strong CTAs are essential for taking advantage of each visit and ensuring the user takes the desired action.


Your website is an opportunity to connect with a digital audience and develop a personal relationship with them rather than just a transaction. So the design choice you make has a significant effect on your sales. While there are plenty of platforms to build an e-commerce store, AEserver facilitates you with Managed WordPress hosting, Managed Magento hosting, and Managed Joomla hosting so that you can focus on your e-store without worrying about the server side.

It’s essential to follow basic practices to realize your full potential. These six components are vital for any e-commerce brand that wants to be successful in 2022.

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