Shopify and WooCommerce: Understanding the eCommerce Titans

Too many choices revolve around setting up a single website. When discussing e-commerce sites, you must make another crucial decision: Shopify vs WooCommerce.

Many other options are available, but Shopify and WooCommerce are the two most popular, and we are here to pit them against each other.

In this article, we will take a long hard look at both platforms so you can decide which is the best option for your online store.

What Is WooCommerce?

WooCommerce is a free and open-source e-commerce plugin for WordPress, which can be used to turn a WordPress website into an online store.

WordPress is the most popular CMS worldwide, powering a significant percentage of all websites. You might not know that WooCommerce is the most popular e-commerce platform and has grown in popularity recently.

As an open-source solution, WooCommerce is highly flexible and customizable, allowing users to create unique e-commerce experiences.

What Is Shopify?

Shopify is a famous e-commerce platform that offers a complete suite of tools and services to help individuals and businesses set up and manage online stores.

Shopify simplifies building and managing sites, eliminating the need for web hosting, security, backups, caching, etc.

WooCommerce vs Shopify Key Differences

In this section, we will discuss the difference between WooCommerce and Shopify. These key factors will help you decide which platform is better for your needs.

Ease of Use


WooCommerce is not a hosted platform; it’s a WordPress plugin. This means that users must install and configure WooCommerce on their own WordPress website and manage all aspects of the site, including updates, backups, and security. However, many free and paid plugins for WooCommerce can automate many of these tasks and make managing an e-commerce website on WordPress much easier.

One of the main advantages of WooCommerce is its flexibility. With more than 59,000 WordPress plugins, users can add many functionalities and features to their online store, including payment gateways, shipping methods, inventory management tools, and more.

One downside of this flexibility is that it can have a steeper learning curve than more user-friendly e-commerce platforms like Shopify.

WooCommerce has a guided setup wizard that can assist users in getting started. However, it may not be as streamlined and user-friendly as the onboarding experience provided by Shopify. Additionally, users must sign up for a merchant account or payment gateways like Stripe or PayPal to process payments on their website.


Shopify is a fully hosted e-commerce platform, meaning you don’t need to worry about installing, managing, or updating any software. Shopify handles all these technical details, including security, performance, backups, and compatibility issues.

Upon signing up, you can choose a free Shopify theme, and they will guide you through further customization.

One of the key features of Shopify is its user-friendly drag-and-drop interface, which makes it easy to manage your product pages, sales, and inventory.

The downside of this key feature is that it limits your control. You can only use the tools and add-ons provided by Shopify.



The WooCommerce plugin for WordPress is free, but other costs are associated with running an online store using WooCommerce. These costs include web hosting, domain name registration, themes, and plugins.

While WooCommerce may be a more cost-effective option than Shopify in terms of the platform itself, It’s also important to remember that as your store grows and your traffic increases, you may need to upgrade your hosting plan or add additional features, which can further increase your costs.


Shopify provides everything you need to run your online store, including web hosting, security, themes, and plugins. However, pricing plans for Shopify range from $9 to $299 per month, and Shopify charges a transaction fee for sales made through third-party payment gateways.

Design and Templates


The design and templates of WooCommerce are like a whole new world. You can choose from a bunch of incredible things. WooCommerce has been built to be compatible with almost all themes on the market, which means you can select any theme of your choice and make it work with WooCommerce.


Currently, Shopify has more than 100 options for templates, of which 15 are free. Each theme has a specific variation, meaning you will get over 100 unique designs.

Professional web designers create Shopify themes that are generally tidy, elegant, mobile-friendly and feature-rich. These themes can easily be customized by using Liuid Code and theme editor. The best part is that the theme editor helps you make the changes much faster than before, thanks to the recent update.

Overall, Shopify has stunning themes, but you are only limited to the Shopify theme store. On the other hand, WooCommerce has a plethora of magnificent themes designed by a large community of web developers and freelancers.



When syncing your shop with eBay, Amazon or Facebook, you can count on WooCommerce. You can manage your channels from the WordPress dashboard using free extensions certified by the platform. Unfortunately, it doesn’t include Google Shopping.


If you want to sync your shop with your social media stores, such as Instagram and Facebook, you can have that in a few clicks. Fortunately, Shopify does this better if you are using Pinterest.

Apps and Plugins


As a WordPress plugin, WooCommerce users can access WordPress’s vast plugin library, which has more than 58,000 free and paid plugins across all your technical and marketing needs. Besides this, WooCommerce offers 592 extensions specially designed for eCommerce.


Shopify’s App Store offers a vast selection of over 5000 apps and extensions developed by both in-house teams and third-party developers. These apps cover various categories, including inventory management, orders and shipping, sales and conversion, and more. All these apps help you monitor your online store seamlessly, automate your business processes, and drive more traffic and sales to your site.

Payment Gateways


WooCommerce offers multiple payment gateway integrations. PayPal and Stripe are free and popular options for accepting payments on your WooCommerce store. PayPal Standard and Stripe are both included as default payment options in WooCommerce.

Other solutions like Amazon Pay, Authorize.Net, and Braintree often require annual or per-transaction fees.


Shopify offers its payment gateway called Shopify Payments, which Stripe powers, and it’s available in certain countries, including the United Kingdom, United States, Australia and Canada. Shopify Payments allows merchants to accept credit card payments directly on their store without using a third-party payment gateway.

Shopify also offers third-party payment gateways such as PayPal and Amazon Payments. If you are in another country, you must use a third-party payment gateway with additional fees or transaction charges.



WooCommerce is a popular choice for dropshipping businesses. There are many plugins available that can help streamline the process of importing products and managing orders. These plugins allow you to easily add products to your store from suppliers such as AliExpress, Amazon, and eBay and then automatically fulfil orders by sending them to your supplier for shipping.


Dropified and Oberlo are popular integration apps for dropshipping on Shopify. Both apps allow you to import products from various suppliers and automate the order fulfilment process, making it easier to manage your dropshipping business. No matter which app you use, Shopify can help you grow your dropshipping business even further.



WooCommerce does not offer official live chat, phone, or email support. However, they provide extensive documentation and an active community forum where users can ask for help and get advice from fellow users and experts. Additionally, some hosting providers offer support for WooCommerce as part of their service.


Shopify is known for providing top-notch customer support to its users, with 24/7 availability for phone, email, and live chat support. In addition, Shopify has a vast knowledge base of FAQs and a community forum where users can get help from fellow Shopify merchants and experts. This level of customer support is often a major selling point for businesses choosing between e-commerce platforms.

Shopify vs WooCommerce: Which One Should You Choose?

Shopify and WooCommerce have advantages and disadvantages, and ultimately the choice between both platforms will depend on your specific needs and preferences as an e-commerce business owner.

Shopify is a lot easier to use. Its user-friendly interface and drag-and-drop editor make setting up your store and selling quickly easy. Shopify’s pricing plans are easily understood and provide various integrated payment options.

The drawback of Shopify is that you don’t have complete control over your website. Your cost can go high with add-ons, integrations and transaction fees. Furthermore, Shopify’s pricing plans are limited, so you may have to upgrade to a more expensive plan to access certain features or tools.

WooCommerce is open-source, and you have full control over your online store, including design, functionality, and data. It’s a cost-effective solution as it’s free to download and use. However, as we discussed earlier, you may need to spend on hosting, themes, and plugins, but still, it costs a lot lower to start.

The drawback of WooCommerce is that it comes with a learning curve, and you will have to maintain the software. However, it’s relatively easy. Beginners are already using it and get out of the learning phase quickly.

If you are looking for an affordable solution and want full control over your website, then WooCommerce is the platform for you.

If you want a hassle-free and easy-to-use platform that can handle infinite scalability, then Shopify is better.

We hope this article helped you understand Shopify vs WooCommerce. If WooCommerce is your choice, you should also check AEserver’s web hosting packages for a smooth store launch.

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