Having your messages land in the recipient’s spam folder can be frustrating. This article explains the main reasons emails get flagged as spam and offers practical tips to help ensure your messages reach the inbox.
Common Reasons for Spam Placement #
- Poor Email Content or Formatting
- Excessive use of salesy words, all-caps, or multiple exclamation marks.
- “Spammy” phrases like “Make money fast!” or “100% FREE NOW!” trigger filters.
- Lack of Authentication Records (SPF, DKIM, DMARC)
- If your domain isn’t set up with proper authentication, mail providers might reject or label emails as spam.
- Blacklisted IP or Domain
- If your server’s IP or your domain is on a blacklist due to past spam activity, emails could be blocked.
- Recipient Interaction
- If recipients rarely open your emails or mark them as spam, it signals spam filters to be cautious.
- Bulk Sending Practices
- Sending many emails from a new domain or IP can raise red flags unless done gradually with best practices.
How to Prevent Emails from Going to Spam #
- Use Clean, Legitimate Content
- Write your emails in a clear, professional manner. Avoid spam trigger words.
- Implement Authentication
- Configure SPF, DKIM, and DMARC for your domain.
- These records help prove your emails are legitimate.
- Maintain a Clean Mailing List
- Remove invalid, inactive, or unsubscribed email addresses to reduce bounce rates.
- Check Blacklists
- Use online tools like MXToolBox or similar services to check if your domain/IP is blacklisted.
- If you find a listing, follow the process to request removal.
- Encourage Positive Engagement
- Ask recipients to whitelist your email address or add you to their contacts.
- Provide clear unsubscribe options so recipients do not mark your email as spam.
Final Tips #
- Send test emails to your own accounts (Gmail, Outlook, etc.) to see if they land in spam.
- Monitor your deliverability and open rates to spot problems early.
- Contact our support team if you still cannot fix the issue
